7 C
New York

Website Red Flags That Hold Landscaping Businesses Back

Published:

Have you launched a website for your landscaping business? Building an online presence is important for landscaping companies. However, your website is not simply an online brochure that lists your services. But, what will you do if your landscaping website does not help you increase revenues? A few issues with your website will adversely affect your business. 

Improper website headers

Your landscaping website’s header is comparable to access to a backyard. If the path is unclear and messy, people will avoid entering it. Moreover, your visitors will feel frustrated with the complicated menu navigation. Try to show the main services in the primary menu and add a dropdown menu to display more services. 

Bad images

Landscaping makes a property look more beautiful. So, your visitors expect some visual elements on your site. However, your potential clients do not like to see images of your mower and truck. You need to show what you have done for your previous clients. Stock images will not prove the authenticity of your landscaping business. You should also not obtain images from your competitor’s website.

So, snap the original photos of your work. But, do not display images of a messy worksite. Your photos should create a good impression on your potential clients. 

No appropriate keywords

Without the right keywords, you cannot optimise your website. Companies like kingkong.co/au/seo-agency/ are a reliable online marketing company that provide keyword research services. So, you can hire professionals to research keywords for your landscaping business website. They will add keywords to your content, URL, and title tag. They will also install SEO plugins to determine the number of keywords to be incorporated into the page. Relevant keywords will help you bring the most value to your site. 

No call-to-action

Your landscaping website should make it easy for visitors to connect with your team. Modern consumers have no patience to find the contact button. You must make your phone number and contact form visible to your visitors. Some websites show the email address and mobile number on the top of the page.

While writing content, you should add a CTA message. Request your visitors to submit the contact form to get an estimate for landscaping services. 

No social proof

Consumers always want to hire a trusted landscaper. So, your website must display social proof to convert a website visitor into a client. For instance, if you have served your previous clients, ask them to write testimonials or Google reviews. Show these reviews to your visitors and gain their trust. They will feel confident about the upcoming landscaping projects.

A stale landscaping website

You have to keep your website active by posting fresh articles on landscaping. Upload pictures of the latest projects. New content added to your site regularly will also help you with SEO. Your online marketers work with content developers to update your website content.

To avoid these few mistakes, you can rely on professional web designers and digital marketers. They will check your current website and identify the issues. Revamp your website to grow your landscaping business. 

Recent articles